To accomplish this, Titelmedia has engaged To persons with disabilities including users of screen reader technology. Of its Website, Titelmedia strives to ensure that its Website services and content are accessible Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability To stay updated on everything happening in the sneaker world, follow on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox. It's also worth noting that the new model places an emphasis on sustainability, with more than 75 percent of the 720 Air unit’s materials composed using recycled manufacturing waste.Ĭheck out the sneaker above and stay tuned for further release information. The rest of the colorways, listed above, are set to drop in the coming weeks and months. Now, after months of teasers and waiting, the first colorways are finally set to drop tomorrow, February 1. Both colorways are dubbed “Northern Lights,” with one for women and one for men. The futuristic runner, designed by Dylan Raasch and Jesi Small, is defined by the Swoosh's tallest ever Air bag, which extends from the heel down to the toe, making the 720 Air unit visible in 360 degrees horizontally and vertically. It may seem strange, but remember: The Air Max 1 was a weird idea when it came out over two decades ago, too.Editor’s Notes: Nike lifted the veil on its highly anticipated Air Max 720 silhouette back in September. NPD analyst Matt Powell says over e-mail that it’s “too soon to tell” how the 720 is selling, but the way Nike is putting the shoes out means the brand thinks this is the sneaker people want to wear now and in the near future.
#AIR MAX 720 TRIAL#
If it was floated out there as a trial balloon, the results must have been encouraging: The 270 ended 2018 as the country’s second-best-selling sneaker, according to trend forecaster NPD. Raasch says that the Air Max 270, a shoe with similar tubing but much less Air than the 720, was “a test pilot” for this new sneaker. Unlike with many of Nike’s more out-there designs, the brand has released the 720 in large enough quantities that anyone can go online right now and grab a pair. They started designing the 720 four years ago, in 2015, dreaming of a day when people would trade in their sleek and simple Common Projects for these innertube-shaped 720s.Īnd Nike is betting that the whole world, not just high-fashion circles, is ready for the Great Chunkening of their shoes. Nike’s designers say that they weren’t necessarily following trends with this shoe, though. The 720 takes that modest window seen on the Air Max 1 and warps it through the funhouse mirror all fashion seems to go through in 2019. “The design team really wanted this to be an exaggerated shape and as big as possible to really communicate that comfort,” Small says.
Even the copy on the shoe’s product page asks, and then answers, “Has Air Max gone too far? We hope so.” The sole, to be sure, is comically large, but that was the only surefire way to get the shoe’s message across, according to Small and Dylan Raasch, Air Max’s senior creative director who was also on the call.
Since announcing the Air Max 720 in January of this year, Nike has talked up the airbag (largest in company history!) that serves as the shoe’s sole. “ ‘Does it look okay on the foot?’ ” And then Small asks, again, maybe just to double-check: “Is it too big?” The team’s answer, ultimately? If it’s too big, then, well, that’s the point. “We had a lot of conversations like, ‘Is it too big?’ ” says Jesi Small, the senior footwear designer for the Air Max line. Even at a company built around the mantra of Just Do It, the Air Max 720 had Swoosh employees changing the motto to Just Let’s Think About It for a Second.
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